Journey | Pune Fashion week

The Journey Thus Far

Established in 2011, Pune Fashion Week (PFW) has rapidly emerged as one of India’s leading Luxury focused Fashion showcasing platforms. Having successfully completed 7 editions it has only set the bar higher with each passing season.

Over the years PFW, has not only been able to successfully establish Pune onto the National and International fashion map but has also been successful in creating a culture of fashion in the city. Over 8000+ A-Listers, the crème de la crème and high profile invitees of the city, in addition to its significant youth population have experienced some of the most celebrated Designers of India who showcased their alluring collections each season with the most stunning models on the runway.

An array of prestigious brands in conjunction with PFW brings forth a luxury experience which is one of a kind. Across the past six seasons, over 100 national and regional brands have been associated with PFW. Strong former allegiances include Bvlgari, Audi, Gucci, Chambor, Kingfisher, Duetsche Bank, Luxury Boulevard, LG, Coco Cola, BMW, Playboy, TED ex to name a few.

PFW has also been covered extensively by media with over INR 22 crore worth of National and Regional media coverage across mediums with past media partners like Fashion TV, TOI, Femina, Crème and leading media magazines and newspapers. Each season PFW boasts of over 200+ media houses covering the event.

Having successfully established itself, PFW has also invested in and/or struck strategic partnerships with other National and International fashion platforms.

Pune Fashion Week in association with Korea Model Association (KMA) launched Face of India pageant one of the largest and most prestigious platforms in Asia’s fashion fraternity. Face of India strives to bring the best of opportunities for aspiring models from all over the country and provide them with a commendable platform. Exclusive partner of KMA in India with Direct alliance with 8 other Country editions and Direct access to the remaining 18 country editions.

It has also partnered with the World Fashion Week which advocates cultural exchange and social development around the world, moving towards a sustainable and fair global fashion industry, celebrating cultural diversity and understanding.

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